Psychological Operations: Propaganda or Marketing? Multilateral Approach of Cognitive Dimension
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
The purpose of this study was to present those areas that affecting the cognitive dimension which, in their task, seek to influence the different target groups. Following the brief introduction of psychological operations (PSYOPS), propaganda and marketing, I mainly focused on the similarity of the process of these three areas, emphasizing the appreciation of the role of cognitive exercise.
Keywords:
psychological operations
marketing
propaganda
cognitive dimension
Downloads
Download data is not yet available.