Opportunities and Challenges of Massive Open Online Courses in Hungary

Abstract

During the 2010s, the market for Massive Open Online  Courses (MOOCs) went through a huge volume leap in  terms of both student numbers and courses offered, while  the market position of the educational institutions and  platforms that advertised them shifted towards  concentration due to market structure characteristics. Institutions teaching in a relatively small linguistic culture around the world, like in Hungary, could follow this sectoral  explosion on the sideline, while they have  attempted small online courses. The last decade has  brought changes not only in quantity but also in the  structure of the service, which allows domestic institutions  to have the opportunity and are worth joining the platforms  and consortia that organise mass courses.  Standing on the basis of the Industrial Organizations  models, the study analyses the development of the world  market of online education and the business threats and  opportunities perceived by Hungarian tertiary education  institutions.