The Interdisciplinary Approach to Strategic Communication

Abstract

After the 9/11 terror attacks the term ‘strategic communication’ became widely used by political and military leaders as well. As a result, for today there are many definitions in use to describe it, however, we are still facing great challenges when trying to understand the real meaning of this term. The author describres different approaches to help understand this term and explains his conviction that the interdisciplinary approach provides the most effective methodology/framework for the best understanding as well as further research.