The Interdisciplinary Approach to Strategic Communication

Abstract

After the 9/11 terror attacks the term „ strategic communication” became widely used by political and military leaders as well. As a result, for today there are many definitions in usage to describe it, however we are still facing lots of challenges if we would deeply understand the real meaning of this term. The author describres different approaches to help understand this term and explaining his conviction that the interdisciplinary approach provides the most effective methodology/framework for the best understanding and further research as well.