The Role of Technical Specifications in Civil Aviation – How Do Passengers Choose a Flight?

Abstract

Airline communication toward passengers generally remarkably focuses on factors like available destinations, number of passengers, size and quality of the fleet, procurement and scheduling new aircrafts, reducing environmental impact, safety parameters, differentiated services to different classes and passengers segments. The diversity in supply – range of supply to a destination or spectrum of prices available – repeatedly raises the question that what attitudes influences the flight choice and how the passengers are influenced by the communicated and real technical parameters of an aircraft. Factors of choice are limited by the primary parameters of searching lists; however, additional information may be obtained mostly regarding to the technical specifications, equipment, services and travel experience from the aircraft suppliers’ or airlines’ communication. The study exploring the interrelation between factors as technical specification, communication and travel experience of scheduled civil aviation consists of a summary based on secondary research and a summarising finding containing the key results of a survey on flight preferences and decisions.