Focus Group Discussion as a Method of Data Collection in Higher Education and Related Fields
Copyright (c) 2024 Bajnok Andrea, Kriskó Edina, Korpics Fanni, Korpics Márta Katalin, Milován Andrea
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Abstract
This article sets out to report our first-hand experience with using focus groups as a method of data collection in higher education research. We were interested in shedding light on how university lecturers coped with remote teaching during the Covid pandemic and how the unusual circumstances affected their teaching. The analysis of the resulting data is still ongoing. In this study, we summarise our experiences of using the focus group methodology in our research. By discussing and evaluating our research experiences, we aim to demonstrate the usability and the potential risks of the Focus Group Discussion (FGD) in a higher education context by identifying further areas of application, such as for supporting the development of the education system. We argue that the main characteristic of FGD is its interactive nature, and we back this claim by providing a detailed presentation of the focus group methodology, as well as by describing and analysing the experiences of group discussions conducted with the involvement of university lecturers. Due to their interactive nature, focus group discussions are particularly suitable for research on educational methodology, specifically within the training system for public officials operated by the Ludovika University of Public Service (LUPS) in Budapest, Hungary since 2013. The focus group research method can be used either as a tool for quality assurance or as a tool for assessing training needs. Our study is highly relevant for those who are planning to conduct focus group research in a higher education context or in related fields such as adult education programmes, by providing practical recommendations.
Keywords:
References
/2012. (IX. 28.) Korm. rendelet a közszolgálati tisztviselők továbbképzéséről [Government regulation 273/2012 (IX. 28.) on public officials’ training]
BARBOUR, Rosaline S. – KITZINGER, Jenny eds. (1999): Developing Focus Group Research. Politics, Theory, and Practice. London: SAGE. Online: https://doi.org/10.4135/9781849208857
BARNLUND, D. C. (1970): A Transactional Model of Communication. In SERENO, K. K. – MORTENSEN, C. D. (eds.): Foundations of Communication Theory. New York: Harper, 83–102. Online: https://doi.org/10.1515/9783110878752.43
BLOOR, Michael – FRANKLAND, Jane – MICHELLE, Thomas – ROBSON, Kate (2001): Focus Groups in Social Research. London: SAGE. Online: https://doi.org/10.4135/9781849209175
BROWN, Ann-Murray [s. a]: Steps to Conducting a Focus Group Discussion (FGD), https://www.annmurraybrown.com/single-post/steps-to-conducting-a-focus-group-discussion-fgd (Accessing: 22nd May, 2023)
BOURNE, Jessica – WINSTONE, Naomi (2020): Empowering Students’ Voices: The Use of Activity-Oriented Focus Groups in Higher Education Research. International Journal of Research & Method in Education, 44(4), 352–365. Online: https://doi.org/10.1080/1743727X.2020.1777964
DE OLIVEIRA, Dora Lucia (2021): The Use of Focus Groups to Investigate Sensitive Topics: An Example Taken from Research on Adolescent Girls’ Perceptions about Sexual Risks. Ciênc. Saúde Coletiva, 16(7). Online: https://doi.org/10.1590/S1413-81232011000800009
EMISZ (2017): 26/2017 (XI. 16.) BM-MvM együttes utasítás az állami tisztviselői továbbképzés és a közszolgálati továbbképzés egységes minőségirányítási szabályzatáról. Online: https://net.jogtar.hu/jogszabaly?docid=A17U0026.BM&txtreferer=00000001.txt
FERN, Edward F. (1982): The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality. Journal of Marketing Research, 19(1), 1–13. Online: https://doi.org/10.1177/002224378201900101
HADI, Marham J. – JUNAIDI, Muh. (2020): Changes and Challenges of Participating in Focus Group Discussion. Advances in Social Science. In Proceedings of the Ninth International Conference on Language and Arts. Atlantis Press, 145–149. Online: https://doi.org/10.2991/assehr.k.210325.027
HENNINK, Monique M. (2014): Focus Group Discussions. New York: Oxford University Press.
HILTZ, Star. R. – SHEA, Peter – KIM, Eunhee (2007): Using Focus Groups to Study ALN Faculty Motivation. Online Learning Journal, 11(1). Online: https://doi.org/10.24059/olj.v11i1.1741
KÁLMÁN, Orsolya (2019): A felsőoktatás oktatóinak szakmai fejlődése: az oktatói identitás alakulása és a tanulás módjai. Neveléstudomány, 7(1), 74–97. Online: https://doi.org/10.21549/NTNY.25.2019.1.6
KANER, Sam – LIND, Lenny – TOLDI, Catherine – FISK, Sarah – BERGER, Duane (2007): Facilitator’s Guide to Participatory Decision-Making. San Francisco: John Wiley & Sons, Inc.
KRUEGER, Richard A. (2002): Designing and Conducting Focus Group Interviews. St. Paul: University of Minnesota.
KRUEGER, Richard A. – CASEY, Mary Anne (2014): Focus Groups: A Practical Guide for Applied Research. 5th ed. Thousand Oaks, CA: SAGE.
LEA, Susan J. – STEPHENSON, David – TROY, Juliette (2010): Higher Education Students’ Attitudes to Student-centred Learning: Beyond ‘educational bulimia’? Studies in Higher Education, 28(3), 321–334. Online: https://doi.org/10.1080/03075070309293
MORGAN, David L. – KRUEGER, Richard, A. eds. (1998): The Focus Group Kit. Thousand Oaks: SAGE.
MOULE, Pam – WARD, Rod – LOCKYER, Lesley (2010): Nursing and Healthcare Students’ Experiences and Use of E-Learning in Higher Education. Journal of Advanced Nursing, 66(12), 2785–2795. Online: https://doi.org/10.1111/j.1365-2648.2010.05453.x
MUIJEEN, Kasorn – KONGVATTANANON, Puangpaka – SOMPRASERT, Chomchuen (2020): The Key Success Factors in Focus Group Discussions with the Elderly for Novice Researchers: A Review. Journal of Health Research, 34(4), 359–371. Online: https://doi.org/10.1108/JHR-05-2019-0114
NEWCOMB, Theodore, M. (1953): An Approach to the Study of Communicative Acts. Psychological Review, 60(6), 393–404. Online: https://doi.org/10.1037/h0063098
NYUMBA, Tobias O. – WILSON, Kerrie – DERRICK, Christina J. – MUKHERJEE, Nibedita (2018): The Use of Focus Group Discussion Methodology: Insights from Two Decades of Application in Conservation. Methods in Ecology and Evolution, 9(1), 20–32. Online: https://doi.org/10.1111/2041-210X.12860
PARKER, Andrew – TRITTER, Jonathan (2006): Focus Group Method and Methodology: Current Practice and Recent Debate. International Journal of Research & Method in Education, 29(1), 23–37. Online: https://doi.org/10.1080/01406720500537304
SHAHA, Maja – WENZEL, Jennifer – HILL, Elisabeth E. (2011): Planning and Conducting Focus Group Research with Nurses. Nurse Researcher, 18(2), 77–87. Online: https://doi.org/10.7748/nr2011.01.18.2.77.c8286
SHANNON, Claude E. – WEAVER, Warren (1949): The Mathematical Theory of Communication. Urbana: UIP.
SÍKLAKI, István (2006): Vélemények mélyén. A fókuszcsoport módszer, a kvalitatív közvélemény-kutatás alapmódszere. Budapest: Kossuth.
SMITH, Charlie (2017): Mind the Gap! Students’ Expectations and Early Experiences of Higher Education. Innovations in Practice, 11(1), 23–38. Online: https://openjournals.ljmu.ac.uk/index.php/iip/article/view/153/151
SMITHSON, Janet (2008): Focus Groups. In ALASUUTARI, Pertti – BICKMAN, Leonard – BRANNEN, Julia (eds.): The Sage Handbook of Social Research Methods. London: SAGE, 357–430. Online: https://doi.org/10.4135/9781446212165.n21
SPRY, Louise – PICH, Christopher (2021): Enhancing Data Collection Methods with Qualitative Projective Techniques in the Exploration of a University’s Brand Identity and Brand Image. International Journal of Market Research, 63(2), 177–200. Online: https://doi.org/10.1177/1470785320943045
STEWART, David W. – SHAMDASANI, Prem N. (2014): Focus Groups. Theory and Practice. Third edition. Thousand Oaks: SAGE.
SUTTON, Michael J. – BITENCOURT JORGE, Carlos, F. (2020): Potential for Radical Change in Higher Education Learning Spaces After the Pandemic. Journal of Applied Learning and Teaching, 3(1), 1–5. Online: https://doi.org/10.37074/jalt.2020.3.1.20
TRAHAR, Sheila – HYLAND, Fiona (2011): Experiences and Perceptions of Internationalisation in Higher Education in the UK. Higher Education Research & Development, 30(5), 623–633. Online: https://doi.org/10.1080/07294360.2011.598452
ZACHARIA, Balaji – KATAPADI, Bai P. – PAUL, Manu – (2021): Focus Group Discussion as a Tool to Assess Patient-Based Outcomes, Practical Tips for Conducting Focus Group Discussion for Medical Students – Learning With an Example. Journal of Patient Experience, 8, 1–7. Online: https://doi.org/10.1177/23743735211034276