Settlement – Landscape – Country Image

  • Kasza Zsolt
doi: 10.32575/ppb.2020.4.6

Abstract

This study reviews the administrative measures that took place in Hungary in 2017 and in 2018, through the concepts of Settlement – Landscape – Country Image marketing. It will be about Act LXXIV of 2016 on the protection of settlement images, the 3177+1 Settlement Image Manual
(TAK) and the significance of the Tokaj-Hegyalja, Vértes, Pilis, Fertő-Hanság, Southern Great Plain, Mecsek, Őrség-Vend Architectural Landscape Image Manual (ÉTAK). The study proposes that the topic of Settlement – Landscape – Country Image be included in the UPS Network Research
Challenges in Public Service and/or Good State Index (JÁX) Indicators (1. Security and Trust in Government 2. Community Prosperity 3. Financial Stability and Economic Competitiveness 4. Sustainability 5. Democracy 6. Set of Indicators for Efficient Public Administration).

Keywords:

Municipal Image Manual (TAK) Architectural Landscape Image Manual (ÉTAK) Network Research Good State Index (JÁX) local regional, national and global location marketing