Magyarország online kormányzati kommunikációja. Kormányzati honlap tartalmi elemzése

Abstract

A government’s communication has a great influence on its own domestic and foreign public perception which is closely related to its support and legitimacy. The purpose of this empirical qualitative study is to analyse the Hungarian government’s communication tools used to gain broad international support. The study focuses on examining the extent the messages are adapted to the receivers, while also analysing whether the messages manage to convince the readers of the correctness of the government’s actions thus helping to gain international support.