The Importance of Circular Economy (CE) and its Effect on the Plastic Packaging Supply Market

Abstract

There is an increasing pressure from the public, governments and the industry itself to move towards to a  more sustainable world. In 2015 the European Commission  launched its action plan for the circular economy (CE),  followed by several further legislation and regulation  worldwide, sustainability commitments of FMCG and  manufacturing companies, retailers, and foundations. The  transition from current linear economy to circular economy  requires new actions and policies, and impose extra  challenges on all participants on the market. Sustainability,  especially in relation with plastics, needs to be examined in  its entirety. Beyond legislation, this study is investigating  how the big players on the market have been influenced by  CE, which sustainable goals they target to reach and by  when, and whether these targets are aligned with CE. The  study also analyses strategy approach and the effect on the  organisations’ sourcing activities.