The Role of Image, Corporate Identity and Communication in the Police

Abstract

In our paper, we want to show what an important part it is in an organization’s work the impression created by outsiders. The police, as Hungary’s largest public administration organization, are known to everybody; the qualities and characteristics of the people they meet every day; police service vehicles, uniforms, websites, social media, microblogging, or even daily media outlets. The image, corporate identity and communication of the police are well-structured, conscious activities.