Hijacked Victimhood: The Political Communication Strategy of Vice President Sara Duterte in Congress Hearings
Copyright (c) 2026 Audrey Buenavista Morallo

This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
This article examines the way in which hijacked victimhood was used to evade accountability and preserve the power of Vice President Sara Duterte-Carpio at three congressional hearings. To achieve its goals, the study used the concept of indexicals to identify linguistic forms that signal a repurposing of the traditional concept of victimhood. The study found five discursive devices of victimhood employed to demonise critics, deflect their criticism, and elicit public sympathy and support. Through these discursive strategies, the vice president avoided critical scrutiny of her budget during the hearings, which could have caused her legal difficulties. She launched personal attacks against her opponents through her answers, a tactic
that appears in populist rhetoric. The results highlight the need for critical vigilance and analysis of political communication in the Philippines to ensure that concepts traditionally associated with campaigns for justice for actual victims of harm are not reconfigured to serve partisan purposes.
Keywords:
How to Cite
References
Al-Ghazzi, O. (2021). We Will Be Great Again: Historical Victimhood in Populist Discourse. European Journal of Cultural Studies, 24(1), 45–59. Online: https://doi.org/10.1177/1367549420985851
Armaly, M. T. & Enders, A. M. (2022). ‘Why Me?’ The Role of Perceived Victimhood in American Politics. Political Behavior, 44(4), 1583–1609. Online: https://doi.org/10.1007/s11109-020-09662-x
Banet-Weiser, S. (2021). ‘Ruined’ Lives: Mediated White Male Victimhood. European Journal of Cultural Studies, 24(1), 60–80. Online: https://doi.org/10.1177/1367549420985840
Bucholtz, M. (2015). The Elements of Style. In D. N. Djenar, A. Mahboob & K. Cruickshank (Eds.), Language and Identity across Modes of Communication (pp. 27–60). De Gruyter Mouton.
Bucholtz, M. & Hall, K. (2005). Identity and Interaction: A Sociocultural Linguistic Approach. Discourse Studies, 7(4–5), 585–614. Online: https://doi.org/10.1177/1461445605054407
Cervi, L., Tejedor, S. & Villar, M. G. (2023). Twitting Against the Enemy: Populist Radical Right Parties Discourse Against the (Political) “Other.” Politics and Governance, 11(2). Online: https://doi.org/10.17645/
pag.v11i2.6391
Chouliaraki, L. (2021). Victimhood: The Affective Politics of Vulnerability. European Journal of Cultural Studies, 24(1), 10–27. Online: https://doi.org/10.1177/1367549420979316
Chouliaraki, L. & Banet-Weiser, S. (2021). Introduction to Special Issue: The Logic of Victimhood. European Journal of Cultural Studies, 24(1), 3–9. Online: https://doi.org/10.1177/1367549420985846
Crisostomo, S. (2023, September 26). OVP Spent P125 Million Confidential Funds in 11 Days. The Philippine Star. Online: https://www.philstar.com/headlines/2023/09/26/2299068/ovp-spent-p125-million-confidential-funds-11-days
Curato, N. (2016). Politics of Anxiety, Politics of Hope: Penal Populism and Duterte’s Rise to Power. Journal of Current Southeast Asian Affairs, 35(3), 91–109. Online: https://doi.org/10.1177/186810341603500305
Elemia, C. & Wee, S.-L. (2025, February 5). Philippines’ Vice President Sara Duterte Is Impeached, Deepening Political Turmoil. The New York Times. Online: https://www.nytimes.com/2025/02/05/world/asia/philippines-vice-president-duterte-impeached.html
Galvez, D. (2024, July 15). Satur, Castro Convicted for Endangering Lumad Children. The Philippine Star. Online: https://www.philstar.com/headlines/2024/07/16/2370510/satur-castro-convictedendangering-lumad-children
Hinterleitner, M. & Sager, F. (2017). Anticipatory and Reactive Forms of Blame Avoidance: Of Foxes and Lions. European Political Science Review, 9(4), 587–606. Online: https://doi.org/10.1017/S1755773916000126
Horwitz, R. B. (2018). Politics as Victimhood, Victimhood as Politics. Journal of Policy History, 30(3), 552–574. Online: https://doi.org/10.1017/s0898030618000209
Hronešová, J. B. (2024). The Uses of Victimhood as a Hegemonic Meta-Narrative in Eastern Europe. Journal of Contemporary European Studies, 32(2), 442–458. Online: https://doi.org/10.1080/14782804.2022.2110456
Hronešová, J. B. & Kreiss, D. (2024). Strategically Hijacking Victimhood: A Political Communication Strategy in the Discourse of Viktor Orbán and Donald Trump. Perspectives on Politics, 22(3), 717–735. Online: https://doi.org/10.1017/S1537592724000239
Hufana, C. M. (2024, November 18). VP Duterte, Senator Tulfo Are Filipinos’ Most Preferred Presidential Candidates in 2028 – Survey. Business World. Online: https://www.bworldonline.com/thenation/2024/11/18/635750/vp-duterte-senator-tulfo-are-filipinos-most-preferred-presidentialcandidates-in-2028-survey/
Iglesias, S. (2022). Violence and Impunity: Democratic Backsliding in the Philippines and the 2022 Elections. Pacific Affairs, 95(3), 575–593. Online: https://doi.org/10.5509/2022953575
Lalu, G. P. (2024, September 18). New House Probe Wants to Tell People “Don’t Vote for Sara in 2028” – VP. Inquirer.net. Online: https://newsinfo.inquirer.net/1984440/duterte-new-house-probe-wantsto-tell-people-dont-vote-for-sarain-2028
Lerner, A. B. & O’Loughlin, B. (2023). Strategic Ontologies: Narrative and Meso-Level Theorizing in International Politics. International Studies Quarterly, 67(3). Online: https://doi.org/10.1093/isq/sqad058
Marcelo, E. (2025, July 26). VP Sara’s Impeachment Unconstitutional – SC. The Philippine Star. Online: https://www.philstar.com/headlines/2025/07/26/2460776/vp-saras-impeachment-unconstitutional-sc
Mateo, J. (2024, November 3). Sara Ratings Now Lower Than Those of Chiz, Romualdez. The Philippine Star. Online: https://www.philstar.com/headlines/2024/11/03/2397244/sara-ratings-now-lowerthose-chiz-romualdez
Matos, Y. & Miller, J. L. (2023). The Politics of Pronouns: How Trump Framed the Ingroup in the 2016 Presidential Election. Politics, Groups, and Identities, 11(3), 507–525. Online: https://doi.org/10.1080/2
1565503.2021.2007964
Mendoza, R. (2024, October 31). Duterte Ratings Dip Again. The Manila Times. Online: https://www.manilatimes.net/2024/11/01/news/national/duterte-ratings-dip-again/1994944
McCoy, A. W. (2017). Global Populism: A Lineage of Filipino Strongmen from Quezon to Marcos and Duterte. Kasarinlan: Philippine Journal of Third World Studies, 32(1–2), 7–54.
Mudde, C. (2004). The Populist Zeitgeist. Government and Opposition, 39(4), 541–563. Online: https://doi.org/10.1111/j.1477-7053.2004.00135.x
Muhammad Jasim, R. & Mustafa, S. (2021). English Personal Pronouns as a Manipulation Strategy in Political Discourse: A Critical Discourse Analysis. Journal of the College of Languages, (44), 1–20. Online: https://doi.org/10.36586/jcl.2.2021.0.44.0001
Panti, L. (2024, August 28). VP Sara: Comparing 2025 OVP Budget with Robredo’s Time Is Absurd. GMA News Online. Online: https://www.gmanetwork.com/news/topstories/nation/918491/vp-sara-comparingovp-budget-robredo-time-absurd/story/
Patrona, M. (2025). From Victim to Avenger: Trump’s Performance of Strategic Victimhood and the Waging of Global Trade War. Journalism and Media, 6(3). Online: https://doi.org/10.3390/journalmedia6030134
Peralta-Malonzo, T. A. (2024, September 10). Sara Duterte: Romualdez, Co Control Budget Allocations. Sun Star. Online: https://www.sunstar.com.ph/manila/sara-duterte-romualdez-co-control-budgetallocations
Pratt, J. (2007). Penal Populism. Routledge.
Neville-Shepard, M. & Neville-Shepard, R. (2022). Outfitting the Conservative Civil Rights Movement: Rehearsed White Victimhood and the MAGA Hat. Rhetoric and Public Affairs, 25(4), 35–63. Online:
https://doi.org/10.14321/rhetpublaffa.25.4.0035
QualCoder (2019, August 13). What is QualCoder? Online: https://qualcoder.wordpress.com/reports/
Social Weather Stations (2022, September 23). Second Quarter 2022 Social Weather Survey: Pres. Rodrigo Duterte’s final net satisfaction rating at +81. Social Weather Stations. Online: https://www.sws.org.ph/swsmain/artcldisppage/?artcsyscode=ART-20220923101814
Teehankee, J. C. (2022). The Philippines in 2021. Asian Survey, 62(1), 126–136. Online: https://doi.org/10.1525/as.2022.62.1.12
Thompson, M. R. (2016a). Bloodied Democracy: Duterte and the Death of Liberal Reformism in the Philippines. Journal of Current Southeast Asian Affairs, 35(3), 39–68. Online: https://doi.org/10.1177/186810341603500303
Thompson, M. R. (2016b). The Early Duterte Presidency in the Philippines. Journal of Current Southeast Asian Affairs, 35(3), 3–14. Online: https://doi.org/10.1177/186810341603500301
Van Dijck, J., Poell, T. & De Waal, M. (2018). The Platform Society. Public Values in a Connective World. Oxford University Press. Online: https://doi.org/10.1093/oso/9780190889760.001.0001
Zembylas, M. (2021). Interrogating the Affective Politics of White Victimhood and Resentment in Times of Demagoguery: The Risks for Civics Education. Studies in Philosophy and Education, 40(6), 579–594. Online: https://doi.org/10.1007/s11217-021-09777-6