Hijacked Victimhood: The Political Communication Strategy of Vice President Sara Duterte in Congress Hearings

  • Audrey Buenavista Morallo
doi: 10.17646/KOME.of.34

Abstract

This article examines the way in which hijacked victimhood was used to evade accountability and preserve the power of Vice President Sara Duterte-Carpio at three congressional hearings. To achieve its goals, the study used the concept of indexicals to identify linguistic forms that signal a repurposing of the traditional concept of victimhood. The study found five discursive devices of victimhood employed to demonise critics, deflect their criticism, and elicit public sympathy and support. Through these discursive strategies, the vice president avoided critical scrutiny of her budget during the hearings, which could have caused her legal difficulties. She launched personal attacks against her opponents through her answers, a tactic
that appears in populist rhetoric. The results highlight the need for critical vigilance and analysis of political communication in the Philippines to ensure that concepts traditionally associated with campaigns for justice for actual victims of harm are not reconfigured to serve partisan purposes.

Keywords:

hijacked victimhood strategic victimhood Philippine politics indexicals

How to Cite

Buenavista Morallo, A. Hijacked Victimhood: The Political Communication Strategy of Vice President Sara Duterte in Congress Hearings. KOME, 14(1). https://doi.org/10.17646/KOME.of.34

References

Al-Ghazzi, O. (2021). We Will Be Great Again: Historical Victimhood in Populist Discourse. European Journal of Cultural Studies, 24(1), 45–59. Online: https://doi.org/10.1177/1367549420985851

Armaly, M. T. & Enders, A. M. (2022). ‘Why Me?’ The Role of Perceived Victimhood in American Politics. Political Behavior, 44(4), 1583–1609. Online: https://doi.org/10.1007/s11109-020-09662-x

Banet-Weiser, S. (2021). ‘Ruined’ Lives: Mediated White Male Victimhood. European Journal of Cultural Studies, 24(1), 60–80. Online: https://doi.org/10.1177/1367549420985840

Bucholtz, M. (2015). The Elements of Style. In D. N. Djenar, A. Mahboob & K. Cruickshank (Eds.), Language and Identity across Modes of Communication (pp. 27–60). De Gruyter Mouton.

Bucholtz, M. & Hall, K. (2005). Identity and Interaction: A Sociocultural Linguistic Approach. Discourse Studies, 7(4–5), 585–614. Online: https://doi.org/10.1177/1461445605054407

Cervi, L., Tejedor, S. & Villar, M. G. (2023). Twitting Against the Enemy: Populist Radical Right Parties Discourse Against the (Political) “Other.” Politics and Governance, 11(2). Online: https://doi.org/10.17645/

pag.v11i2.6391

Chouliaraki, L. (2021). Victimhood: The Affective Politics of Vulnerability. European Journal of Cultural Studies, 24(1), 10–27. Online: https://doi.org/10.1177/1367549420979316

Chouliaraki, L. & Banet-Weiser, S. (2021). Introduction to Special Issue: The Logic of Victimhood. European Journal of Cultural Studies, 24(1), 3–9. Online: https://doi.org/10.1177/1367549420985846

Crisostomo, S. (2023, September 26). OVP Spent P125 Million Confidential Funds in 11 Days. The Philippine Star. Online: https://www.philstar.com/headlines/2023/09/26/2299068/ovp-spent-p125-million-confidential-funds-11-days

Curato, N. (2016). Politics of Anxiety, Politics of Hope: Penal Populism and Duterte’s Rise to Power. Journal of Current Southeast Asian Affairs, 35(3), 91–109. Online: https://doi.org/10.1177/186810341603500305

Elemia, C. & Wee, S.-L. (2025, February 5). Philippines’ Vice President Sara Duterte Is Impeached, Deepening Political Turmoil. The New York Times. Online: https://www.nytimes.com/2025/02/05/world/asia/philippines-vice-president-duterte-impeached.html

Galvez, D. (2024, July 15). Satur, Castro Convicted for Endangering Lumad Children. The Philippine Star. Online: https://www.philstar.com/headlines/2024/07/16/2370510/satur-castro-convictedendangering-lumad-children

Hinterleitner, M. & Sager, F. (2017). Anticipatory and Reactive Forms of Blame Avoidance: Of Foxes and Lions. European Political Science Review, 9(4), 587–606. Online: https://doi.org/10.1017/S1755773916000126

Horwitz, R. B. (2018). Politics as Victimhood, Victimhood as Politics. Journal of Policy History, 30(3), 552–574. Online: https://doi.org/10.1017/s0898030618000209

Hronešová, J. B. (2024). The Uses of Victimhood as a Hegemonic Meta-Narrative in Eastern Europe. Journal of Contemporary European Studies, 32(2), 442–458. Online: https://doi.org/10.1080/14782804.2022.2110456

Hronešová, J. B. & Kreiss, D. (2024). Strategically Hijacking Victimhood: A Political Communication Strategy in the Discourse of Viktor Orbán and Donald Trump. Perspectives on Politics, 22(3), 717–735. Online: https://doi.org/10.1017/S1537592724000239

Hufana, C. M. (2024, November 18). VP Duterte, Senator Tulfo Are Filipinos’ Most Preferred Presidential Candidates in 2028 – Survey. Business World. Online: https://www.bworldonline.com/thenation/2024/11/18/635750/vp-duterte-senator-tulfo-are-filipinos-most-preferred-presidentialcandidates-in-2028-survey/

Iglesias, S. (2022). Violence and Impunity: Democratic Backsliding in the Philippines and the 2022 Elections. Pacific Affairs, 95(3), 575–593. Online: https://doi.org/10.5509/2022953575

Lalu, G. P. (2024, September 18). New House Probe Wants to Tell People “Don’t Vote for Sara in 2028” – VP. Inquirer.net. Online: https://newsinfo.inquirer.net/1984440/duterte-new-house-probe-wantsto-tell-people-dont-vote-for-sarain-2028

Lerner, A. B. & O’Loughlin, B. (2023). Strategic Ontologies: Narrative and Meso-Level Theorizing in International Politics. International Studies Quarterly, 67(3). Online: https://doi.org/10.1093/isq/sqad058

Marcelo, E. (2025, July 26). VP Sara’s Impeachment Unconstitutional – SC. The Philippine Star. Online: https://www.philstar.com/headlines/2025/07/26/2460776/vp-saras-impeachment-unconstitutional-sc

Mateo, J. (2024, November 3). Sara Ratings Now Lower Than Those of Chiz, Romualdez. The Philippine Star. Online: https://www.philstar.com/headlines/2024/11/03/2397244/sara-ratings-now-lowerthose-chiz-romualdez

Matos, Y. & Miller, J. L. (2023). The Politics of Pronouns: How Trump Framed the Ingroup in the 2016 Presidential Election. Politics, Groups, and Identities, 11(3), 507–525. Online: https://doi.org/10.1080/2

1565503.2021.2007964

Mendoza, R. (2024, October 31). Duterte Ratings Dip Again. The Manila Times. Online: https://www.manilatimes.net/2024/11/01/news/national/duterte-ratings-dip-again/1994944

McCoy, A. W. (2017). Global Populism: A Lineage of Filipino Strongmen from Quezon to Marcos and Duterte. Kasarinlan: Philippine Journal of Third World Studies, 32(1–2), 7–54.

Mudde, C. (2004). The Populist Zeitgeist. Government and Opposition, 39(4), 541–563. Online: https://doi.org/10.1111/j.1477-7053.2004.00135.x

Muhammad Jasim, R. & Mustafa, S. (2021). English Personal Pronouns as a Manipulation Strategy in Political Discourse: A Critical Discourse Analysis. Journal of the College of Languages, (44), 1–20. Online: https://doi.org/10.36586/jcl.2.2021.0.44.0001

Panti, L. (2024, August 28). VP Sara: Comparing 2025 OVP Budget with Robredo’s Time Is Absurd. GMA News Online. Online: https://www.gmanetwork.com/news/topstories/nation/918491/vp-sara-comparingovp-budget-robredo-time-absurd/story/

Patrona, M. (2025). From Victim to Avenger: Trump’s Performance of Strategic Victimhood and the Waging of Global Trade War. Journalism and Media, 6(3). Online: https://doi.org/10.3390/journalmedia6030134

Peralta-Malonzo, T. A. (2024, September 10). Sara Duterte: Romualdez, Co Control Budget Allocations. Sun Star. Online: https://www.sunstar.com.ph/manila/sara-duterte-romualdez-co-control-budgetallocations

Pratt, J. (2007). Penal Populism. Routledge.

Neville-Shepard, M. & Neville-Shepard, R. (2022). Outfitting the Conservative Civil Rights Movement: Rehearsed White Victimhood and the MAGA Hat. Rhetoric and Public Affairs, 25(4), 35–63. Online:

https://doi.org/10.14321/rhetpublaffa.25.4.0035

QualCoder (2019, August 13). What is QualCoder? Online: https://qualcoder.wordpress.com/reports/

Social Weather Stations (2022, September 23). Second Quarter 2022 Social Weather Survey: Pres. Rodrigo Duterte’s final net satisfaction rating at +81. Social Weather Stations. Online: https://www.sws.org.ph/swsmain/artcldisppage/?artcsyscode=ART-20220923101814

Teehankee, J. C. (2022). The Philippines in 2021. Asian Survey, 62(1), 126–136. Online: https://doi.org/10.1525/as.2022.62.1.12

Thompson, M. R. (2016a). Bloodied Democracy: Duterte and the Death of Liberal Reformism in the Philippines. Journal of Current Southeast Asian Affairs, 35(3), 39–68. Online: https://doi.org/10.1177/186810341603500303

Thompson, M. R. (2016b). The Early Duterte Presidency in the Philippines. Journal of Current Southeast Asian Affairs, 35(3), 3–14. Online: https://doi.org/10.1177/186810341603500301

Van Dijck, J., Poell, T. & De Waal, M. (2018). The Platform Society. Public Values in a Connective World. Oxford University Press. Online: https://doi.org/10.1093/oso/9780190889760.001.0001

Zembylas, M. (2021). Interrogating the Affective Politics of White Victimhood and Resentment in Times of Demagoguery: The Risks for Civics Education. Studies in Philosophy and Education, 40(6), 579–594. Online: https://doi.org/10.1007/s11217-021-09777-6