Corpus Linguistics on the Impression Management Strategy of Indonesian Public Officials after Covid-19 Denial Statements

  • Miftha Pratiwi
  • Rindang Senja Andarini
  • Rini Setiyowati
  • Anang Dwi Santoso
doi: 10.17646/KOME.2023.1.2

Abstract

With the Covid-19 pandemic, public officials in Indonesia were prone to making inaccurate claims and to enacting policies that the public might have overlooked due to a lack of understanding of complex situations. However, after making these mistakes, public officials needed to restore their reputation and create a positive impression. This study aimed to investigate the impression management strategies employed by Indonesian public officials following such incidents. The researchers analysed a dataset of 2,000 Instagram captions from seven public officials over the course of a year, totalling 13,725 words and 196,154 tokens, using corpus linguistic techniques such as frequent words and keyword lists. The findings revealed that officials used different strategies such as ingratiation, self-promotion and supplication to manage their impression, and that positive attitudes and hard work were the main tools used by officials to improve their public image. 

Keywords:

impression management public officials Indonesia Covid-19 corpus linguistics

How to Cite

Miftha, P., Rindang Senja, A., Rini, S., & Anang Dwi, S. (2023). Corpus Linguistics on the Impression Management Strategy of Indonesian Public Officials after Covid-19 Denial Statements. KOME, 11(1), 28–60. https://doi.org/10.17646/KOME.2023.1.2

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