Crisis Communication during Covid–19

doi: 10.32567/hm.2023.1.7


Early in 2020, the Covid–19 epidemic started, posing many challenges for civilisation. The pandemic caused a paradigm change in many ways, unavoidably increasing people’s uncertainty and worry about a new global order. Along with stopping the virus, governments aiming to contain the pandemic had to deal appropriately with the infodemic scenario, which supported several pseudo-scientific opinions among substantial numbers of people. The spread of more and more nonsense fake news has eroded the trust in the institutions, which has led to a prolonged phase of the epidemic’s end. It is yet unknown how long the coronavirus epidemic will have an impact on daily life as of the time of writing, in the summer of 2022, more outbreaks have been brought on by mask use and vaccination refusal. Because of this, controlling the crisis and reducing the harm the infodemic creates depends on effective government crisis communication. This essay attempts to illustrate effective crisis communication strategies based on international literature.


COVID-19 social media crisis communication strategy

Hogyan kell idézni

Bányász, P. (2023). Crisis Communication during Covid–19. Hadmérnök, 18(1), 93–108.


Azer, Jaylan – Blasco-Arcas, Lorena – Harrigan, Paul (2021): #Covid-19: Forms and Drivers of Social Media Users’ Engagement Behavior toward a Global Crisis. Journal of Business Research, 135, 99–111. Online:

Bányász, Péter (2013): A közösségi média szerepe a katasztrófaelhárításban a Sandy-hurrikán példáján keresztül. In Horváth, Attila (ed.): Fejezetek a kritikus infrastruktúra védelemből. Kiemelten a közlekedési alrendszer. Budapest: Magyar Hadtudományi Társaság. 281–292.

Bauman, Zygmunt (2006): Liquid Fear. Cambridge: Polity. CERC Corner (2018): The Crisis Communication Lifecycle. Online: https://emergency.

Diaz, Jaclyn (2020): The Coronavirus Crisis. U.K. Begins Nationwide Coronavirus Immunization, Largest in Nation’s History. NPR, 08 December 2020. Online:

Farkas, Tibor – Hronyecz, Erika (2016): Basic Information Needs in Disaster Situations (Capabilities and Requirements). In Bitay, Enikő (ed.): Proceedings of the 21st International Scientific Conference of Young Engineers. Kolozsvár: EME. 153–156. Online:

Glik, Deborah C. (2007): Risk Communication for Public Health Emergencies. Annual Review of Public Health, 28(1), 33–54. Online:

Hyland-Wood, Bernadette – Gardner, John – Leask, Julie – Ecker, Ullrich K. H. (2021): Toward Effective Government Communication Strategies in the Era of Covid-19. Humanities and Social Sciences Communications, 8(1), 1–11. Online:

Ináncsi, Mátyás – Farkas, Tibor (2022): Álhírek ellenőrzése a közösségi médiafelületeken a Covid-19 járvány alatt. Hadtudomány, 32(1), 42–53. Online:

Ippolito, Giuseppe – Hui, David S. – Ntoumi, Francine – Maeurer, Markus – Zumla, Alimuddin (2020): Toning down the 2019- NCoV Media Hype – and Restoring Hope. The Lancet Respiratory Medicine, 8(3), 230–231. Online:

Jong, Wouter (2020): Evaluating Crisis Communication. A 30-item Checklist for Assessing Performance during Covid-19 and Other Pandemics. Journal of Health Communication, 25(12), 962–970. Online:

Malecki, Kristen M. C. – Keating, Julie A. – Safdar, Nasia (2021): Crisis Communication and Public Perception of Covid-19 Risk in the Era of Social Media. Clinical Infectious Diseases, 72(4), 697–702. Online:

Sellnow, Timothy – Ulmer, Robert R. – Seeger, Matthew W. – Littlefield, Robert S. (2009): Effective Risk Communication. A Message Centered Approach. New York: Springer. Online:

Su, Zhaohui – McDonnell, Dean – Wen, Jun – Kozak, Metin – Abbas, Jaffar – Šegalo, Sabina – Li, Xiaoshan – Ahmad, Junaid – Cheshmehzangi, Ali – Cai, Yuyang –Yang, Ling – Xiang, Yu-Tao (2021): Mental Health Consequences of Covid-19 Media Coverage: The Need for Effective Crisis Communication Practices. Globalization and Health, 17(1). Online:

Wang, Yan – Hao, Haiyan – Sundahl Platt, Lisa (2021): Examining Risk and Crisis Communications of Government Agencies and Stakeholders during Early-Stages of Covid-19 on Twitter. Computers in Human Behavior, 114. Online: