Effectiveness Measurement Methods for the Application of Design Thinking Approach

Abstract

The design thinking approach is a widely applied mindset in  businesses and began to become more and more  popular in public services. Nevertheless, there are market  segments, and players do not prefer to employ the tools  and the methods offered by this fresh concept. After  detailing the characteristics of the design thinking  approach, the paper tends to provide possible solutions for  its intensive spread in all sectors by offering concrete  options for defining the benefits expressed numerically.  Following a short conceptual clarification, the paper details  two main issues. The first main point is: does the  effectiveness expressed numerically influence decision- makers in facilitating an overall spread of design thinking  approach? Secondly, three suitable measurement methods  are introduced for evaluating the effectiveness with a  comparison of their main features. Finally, the authors draw  conclusions and evaluate the research question.