The Evolution and Cultural Impact of Otome Games

Audience, Market Trends, and Interactive Narratives

Abstract

Purpose: The article examines otome games1 in terms of their history, critical reception, cultural significance and impact on the media market. Particular attention is given to the evolution of the genre in response to the changing needs of creators and audiences, the diversity of target groups and the awareness of developers regarding the messages conveyed in their games. Additionally, the study explores how otome games fit into the broader context of media designed for audiences who favour narrative-driven and interactive storytelling experiences.
Research methods: The research includes a historical analysis of the otome game genre, a review of market trends, and qualitative content analysis, with a special focus on LinLinLavender’s channel as a case study to determine audience interests and recurring themes within the otome gaming community.
Conclusions: Otome games have filled a gap in the video game market by offering experiences tailored to players who seek emotionally engaging storylines and developed relational narratives. Data indicates a growing demand for more mature themes, new narrative structures and challenging gameplay mechanics. Otome games constitute a significant segment within interactive media, providing female audiences with a space to explore diverse narratives and story scenarios. The expansion of mobile platforms and the rise of independent games contribute to the continued growth of the genre, although accessibility and cost remain key limiting factors.
Originality: This article synthesises historical, market and community perspectives, offering a unique insight into the cultural significance of otome games in contemporary media and the role of female audiences in shaping this sector of the gaming industry.