About journal

KOME is a theory and pure research-oriented journal of communication studies and related fields. Therefore theoretical researches and discussions that help to understand better, or reconceptualize the understanding of communication or the media are its center of interests; being either an useful supplement to, or a reasonable alternative to current models and theories. Given the connection between theory and empirical research, we are open to submissions of empirical papers if the research demonstrates a clear endorsement of communication and media theories. We are also committed to the ideas of trans- and interdisciplinarity and prefer topics that are relevant for more than one special discipline of social sciences. Articles published in KOME should represent the diversity that comprises the study of communication and related disciplines, regardless of philosophical paradigms and in favor of methodological pluralism. KOME encourage the use of non-sexist language in research writing.

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This paper recounts the two pillars of logic Basarab Nicolescu developed when he formulated the logic axiom of his transdisciplinary methodology: inclusive logic and complexity logic. The paper starts with a distinction between complexity and simplicity and frames transdisciplinary actors as a complex adaptive system (CAS). After explaining traditional classical linear logic and three laws of thought (i.e. exclusive logic) and their inability to deal with complexity, the discussion turns to both inclusive and complexity logic as understood by Nicolescu (who drew on Stéphane Lupasco, and Edgar Morin, respectively). Nicolescu knew he needed ways to both a) not exclude anything that might be integral to addressing a complex, wicked problem; and b) weave emergent ideas into something new, ways that he respectively called inclusive logic and complexity logic. Used together, richer communications and inquiry are now possible amongst diverse minds increasing chances of confidently addressing complex, normative and wicked problems.

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The present study investigates the direct effect of Instagram use on various ways of losing weight, examines the mediation effects of body satisfaction and body image, and the moderator effects of gender and marital status. A total of 520 people who both used Instagram and undertook body surgery participated in the study and filled in the online and printed versions of our questionnaire. Partial least squares regression was used to test the research hypotheses and the relationships among the variables. The results revealed that body image mediated the effect of the purpose of Instagram use on ways of losing weight; however, no mediation effect of body image and body satisfaction was found for patterns and purposes of Instagram use apart from exercise. The relationship between the purposes and pattern of Instagram usage on body satisfaction was significant. However, patterns of Instagram use had no impact on body image, while this relationship for purpose was significant. The implications of the study are discussed.

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This research aimed to examine the trends in and effectiveness of website content on the websites of selected Ethiopian academic institutions. The data was gathered through content analysis and questionnaire and analysed through descriptive statistics (mean), One-Way ANOVA, and narration. The results confirmed that academic and research content were the strongest content categories compared to the other issues covered on the selected websites; and that program and office related content were the weakest (μ = 0.125). According to the data, Addis Ababa, Hawassa, Bahir Dar and Harmaya universities respectively had better content management trends than the other universities. The data also demonstrated that there were significant statistical differences among the website content offered by different universities. Poor navigation systems, inadequate content, empty menus and sub-menus, inconsistent branding, spelling and grammatical errors, as well as untargeted content were some of the observed limitations of the selected website content. Moreover, the data confirmed that the majority of universities updated their websites infrequently. Thus, the study recommends that universities manage their websites well in order to enhance their visibility and reputation.

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Green Advertising and the Reluctant Consumer. Journal of Advertising, 24(2), 1–6. Online: https://doi.org/10.1080/00913367.1995.10673471" ["copyrightYear"]=> int(2024) ["issueId"]=> int(547) ["licenseUrl"]=> string(43) "https://creativecommons.org/licenses/by/4.0" ["pub-id::doi"]=> string(19) "10.17646/KOME.of.10" ["abstract"]=> array(1) { ["en_US"]=> string(1168) "

This study investigates the potential impact of consumer knowledge on inclination toward skepticism about pro-environmental advertising. Using the Persuasion Knowledge Model (PKM), the research explores the intricate interplay between three facets of consumer knowledge: persuasion, agent and topic knowledge, and consumer skepticism of pro-environmental advertising. The study also examines whether individuals’ prior experience of pro-environmental advertising and eco-friendly products contribute to the development of the three dimensions of consumer knowledge. Researchers administered online surveys to a cohort of U.S. consumer panellists, and subsequently subjected the gathered data to structural equation modelling. The research found that consumers with a heightened acumen in persuasion, agent, and topic knowledge exhibit a notably diminished degree of skepticism toward pro-environmental advertising. Additionally, individuals’ antecedent interactions with pro-environmental products enhance the depth of all three dimensions, whereas prior exposure to pro-environmental advertising appears predominantly to bolster persuasion knowledge alone.

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While issues related to gender and mental health have been extensively discussed in the context of body image based on objectification theory, there has been limited exploration of the interplay between gender, sexual attention, and self-representations in online communication, particularly concerning specific body parts within a given cultural context. Podophilia, the most common sexual fetish, includes a range of interests in feet, such as foot tickling, kissing, foot jobs, and shoe/stocking play. Traditionally, these activities have been linked to offline experiences. However, in the digital age, particularly in China, where the government is committed to prohibiting erotic and sexually explicit materials, content displaying various private body parts faces restrictions under Chinese media and internet policies. Interestingly, the representation of feet and legs remain relatively unrestricted, resulting in a significant amount of sexually suggestive media content related to these body parts. This study aims to investigate the influence of culture, policy, and economics on self-representations of foot and leg related content and the consumption of such content in the Chinese online environment. Through the analysis of 500 Douyin videos and 5000 corresponding online comments, this research disclosed how video creators portray their body parts, why these videos are predominantly women-centered, and why these women are more or less self-objectified.

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Self-mention and authorial identity construction in English and Chinese research articles: A contrastive study. Linguistics and the Human Sciences, 10(2), 133–158. Online: https://doi.org/10.1558/lhs.v10i2.28557 Zou, H. & Hyland, K. (2020). Academic blogging: Scholars’ views on interacting with readers. Ibérica, (39), 267–294. Online: https://doi.org/10.17398/2340-2784.39.267" ["copyrightYear"]=> int(2024) ["issueId"]=> int(547) ["licenseUrl"]=> string(43) "https://creativecommons.org/licenses/by/4.0" ["pub-id::doi"]=> string(19) "10.17646/KOME.of.12" ["abstract"]=> array(1) { ["en_US"]=> string(991) "

There is a perception that the influence of culture-specific rhetorical styles means that academic writing can include a great deal of variety. This study aims to test this hypothesis by exploring the role of rhetorical styles in the choice of interactional metadiscourse by academic writers with different cultural backgrounds. Linguistics research article abstracts by L2 writers from Asian and Slavic countries were used in this contrastive study based on Hyland’s (2005a) model of metadiscourse. Using quantitative and qualitative analysis methods, the study revealed that English-language academic discourse by Slavic writers contained a larger number of hedges and attitude markers and a smaller number of boosters. In contrast to Slavic writers, Asian scholars left far fewer traces of themselves and took more explicitly involved positions. The paper contributes to intercultural pragmatics and may have some implications for English as a lingua franca in academic settings.

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Recomendações sobre o uso de máscaras no contexto da Covid-19. Online: https://apps.who.int/iris/bitstream/handle/10665/332293/WHO-2019-nCov-IPC_Masks-2020.4-por.pdf YouTube (2021, September 9). Jair Bolsonaro, Live da Semana – PR Jair Bolsonaro. Online: www.youtube.com/watch?v=9BTGEYi3O_M" ["copyrightYear"]=> int(2024) ["issueId"]=> int(547) ["licenseUrl"]=> string(43) "https://creativecommons.org/licenses/by/4.0" ["pub-id::doi"]=> string(19) "10.17646/KOME.of.11" ["abstract"]=> array(1) { ["en_US"]=> string(1053) "

In Brazil, the period of the Covid-19 pandemic was characterised by a crisis reflected in social platforms and the centralisation of information in the hands of the political leader. This article analyses former President Bolsonaro’s political communication on Twitter (currently known as X) in a populist context. To achieve this objective, the research sets out from the idea that populist leaders have focused attention on publicising their popularity and approaching the public, a process expanded through social media. As a result of content analysis and studies by Engesser et al. (2017), five recurring narrative motifs were observed in Bolsonaro’s communication: attacks on traditional media, advocate of the people, the basis of religion and faith as a doctrine, the sovereignty of the nation, and appeals to the heart and opposition to the dominant structure. Based on the findings, the article contributes to studies on populism, placing the phenomenon in a media environment composed of political, social and economic uncertainty.

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11. Volume, 2. Number | 2023